What is Looka?
Looka generates dozens of logo options from your industry, style picks and colour preferences, then spins your favourite into a full brand kit: business cards, social templates, email signatures and brand guidelines. Designing is free — you pay to download — and the packages are where to read carefully. The $20 Basic package buys a single low-resolution PNG; the files you actually need (vectors, transparent backgrounds, full usage rights) come in the $65 Premium package, and the 300-template Brand Kit is a $96/year subscription that auto-renews, not a one-time buy. The biggest caveat: logos are assembled from shared icon and font libraries, so a similar mark can legitimately turn up elsewhere — awkward if you ever pursue a trademark. Terrific value for a side project; a defensible brand still needs a designer eventually.
Best for: A fast, cheap logo and brand kit for a new venture.
Looka pricing
| Plan | Price | What you actually get |
|---|---|---|
| Free | $0 | Generate and preview logos at no cost. You pay only when you want the files. |
| Logo package | from $20 one-off | A one-time purchase for the logo files. Higher tiers add vector formats and full ownership rights. |
| Brand kit subscription | from $96/year | Logo plus business cards, social templates and ongoing edits. |
Prices checked 27 July 2026. Vendors change limits often — treat the caps as indicative and confirm on the pricing page before you buy.
What Looka is good at
- A usable logo for a new venture before you can justify a designer
- Exploring visual directions quickly and cheaply
- Small businesses needing consistent basics — cards, social, letterhead
- Testing a brand name visually before committing to it
Get a logo you will not regret in a year
- Generate broadly first, and note which directions you keep returning to.
- Test the shortlist small — at favicon size — before deciding. Most fail here.
- Check the name reads clearly in one colour, on both light and dark.
- Buy the vector package, not just the PNGs. Without vectors you cannot scale or print properly.
Who should skip Looka
- Any business where brand identity is a competitive asset. Hire a designer.
- Anyone wanting something genuinely distinctive — templated logos share a family resemblance.
- Buyers who do not read the licence. Full ownership sits on the higher tiers, and this catches people out.
What's good
- Dozens of tailored logo options in minutes
- Brand kit generates cards, templates and guidelines automatically
- Free to design — you only pay to download
- Premium package includes vector files and full usage rights
Watch-outs
- $20 Basic buys one low-resolution PNG only
- Brand Kit is an auto-renewing yearly subscription
- Shared icon libraries mean your logo may not be unique or trademarkable
Looka FAQ
- Is Looka free?
- Generating and previewing logos is free. You pay a one-off fee, from around $20, only when you want the actual files.
- Do I own the logo?
- Full ownership rights come with the higher packages, not the cheapest one. Read the licence before using it commercially — this is the most common mistake.
- Is an AI logo good enough for a real business?
- For getting started, often yes. If your brand is how you compete, a designer will give you something ownable that a generator cannot.
The verdict
Looka earns a 4/5 from us. It’s a paid tool that earns its price for the right user. Generate a brand logo and identity in minutes.